Tech Commercialization
Is your product not selling because the channel is missing — or because the argument is? Let’s find out.
What Tech Commercialization is
Tech Commercialization is ElevenGene’s service for companies whose product is already registered in Brazil but whose sales have not reached the expected level. We structure the distribution channel, develop technical material in Portuguese built on Brazilian data, train the distributor and follow the pipeline closely. The starting point is always an honest commercial diagnosis: before proposing any solution we identify the root cause — whether it lies in the channel, the material, the positioning, or a combination of the three. We work this way because registration and commercialisation are distinct stages, and the second demands as much rigour as the first
No sales
The product has been registered for over a year and sales are a fraction of the original projection.
Diagnosis
You have already changed distributor and the result was the same. The problem may not be the distributor.
Training
The distributor’s team tries to sell, but cannot explain the product to a specialist laboratory scientist.
Margin erosion
The only argument the distributor uses is price — and the margin is dying.
Do any of these sound familiar?
“If you are selling on lowest price, it is because you have not yet found the argument that makes price beside the point. And that can be fixed.”
What We Do
| ✓ Commercial diagnosis: root causes of the sales problem identified from field work and data ✓ Brazilian technical material developed: slide deck with local data, FAQ, product sheet ✓ Distributor training workshop (8h): technical, commercial and objection role-play ✓ Joint field visits, twice a month for the first six months: ElevenGene plus distributor ✓ Weekly pipeline review with the distributor’s sales manager ✓ Two to three KOLs formalised in the priority segment ✓ Monthly performance report with conversion analysis and next actions |
What you receive
| ✓ Commercial diagnosis with the root causes identified ✓ Complete technical material kit in Portuguese: slide deck, FAQ, product sheet and talk track ✓ Distributor training certificates ✓ Map of 50 prioritised target laboratories ✓ CRM template for the distributor ✓ Monthly performance report with an updated pipeline |
Tech Commercialization is the service that connects registration to revenue: we diagnose the root cause of the commercial problem, structure the right channel, develop technical material that a Brazilian laboratory scientist recognises as relevant, and stay with the sales effort until the operation finds its own rhythm.
